© 2010 Laurent & Augustine | Advertising
All Rights Reserved.
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Approach
In business, you are Predator or Prey
Predatory Thinking starts with a market truth: if you want people to do something, they have to stop doing something else. Whether it is people’s time, their attention, or their money you want, if you want more, someone or something else is going to get less.
Put another way, if you aren’t 100% focused on winning your share, someone else will steal it from you.
In today’s business environment, never has it been truer that you are either predator or prey.
Predatory Thinking delivers clarity Predatory Thinking is at the heart of all we do. Because it works. Because it helps us look at business problems with incisive clarity.
By identifying who or what will lose out – your prey – and what you have in your armoury to beat them, we unearth the right Predatory Thought for your business: the idea that will drive the change in behaviour that will help you achieve your objective.
Two things distinguish successful Predatory Thinkers. First, they put themselves at an unfair advantage by choosing their own territory and rules of engagement. Second, they align all their tools and talents to focus on their purpose.
In this way they outmanoeuvre and outwit their competition, change behaviour and put their businesses on a clear and visionary path to success. And when companies, people and brands have a clear purpose that inspires and engages them, then, rather than look backwards, or inwards, they move forward fuelled with passion and energy. They develop exciting, positive and real business momentum.
Predatory Thinking
LA|Advertising has more: we offer all the perspectives needed to solve business problems, from our business strategy consultancy to our strategic and creative communications expertise to our media business. We use all these talents simultaneously to identify business problems and generate ideas. We look at problems and ideas from all the angles at once. By getting all the disciplines round the table right from the start of a project, we can look at being predatory not just in what you say, but in what you do, how you communicate, and where.
It is this multi-dimensional approach that unleashes Predatory Thinking to create ideas that truly come alive in your communications to drive genuine business success. -
Our Process
It starts with a question
Problem & Research
Your question – how do we intelligently involve our audience? How do we encourage engagement? How do we capitalize on new, emerging media? Then, we grab hold of it, shake it loose, and unveil the underlying questions – the ones with answers to drive a strategy that tailors the talk to your needs, identity, and audience. Whatever you’ve got, we craft the answer that best fits you.that inspires
Strategy & Creative
Our research reveals important insights that mold the unique strategy to satisfy your goals. We dig deep to compile the data and direction that will derive the best results. Once we’ve got the angle, our creative team conjures up a concept.a new invention
campaign design, development & production
Then that concept sprouts legs – really good-looking, far-reaching legs. Our dynamic designs and captivating content are spun into any direction to attract your audience. Because we develop our designs in-house, we can continuously push the envelope with new, innovative creations. We love turning creative dreams into a reality.to spark a continuous conversation.
multiple executions, integrated interaction channels
Once we start a conversation, there is no goodbye. We keep your consumers coming back for more, by keeping them interested and engaged – nurturing campaigns from start to finish to ensure the biggest possible impact. We call it “keeping eye-contact.” -
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about us
Like many modern marketing companies, L&A evolved from a traditional ad agency. We were raised doing print and television ads for clients: Single-page ad or spread? 30- or 60-second commercial? But the the world has changed. The media landscape has exploded, leaving marketers with infinitely more media choices. Some agencies resist the change, but we've fallen in love. For us, change simply means that now we have more ways to reach very specific audiences in very specific places, making our marketing efforts that much more efficient. </br> Philosophy + Culture Our philosophy is to make great work, have fun and make money. Always in that order. We think we are different. The way we accommodate and are flexible to actually partner with clients. We don’t want just project work, we want the relationship, Small agency approach with big agency experience. We act to slaying sacred cows i.e those ingrained behaviours and attitudes in every category that people continue to use because “they’ve always been done that way”.Who we are
Our goal is simple: To provide A-plus creative and A-plus strategic solutions that drive success for your business.Our Vision
Our main vision is We MUST do the things we think we cannot do.Meet the team
Angela Njeri Marketing Team
Jamila Relf Manager
Muhile Abdul Creative Team
Sarah Mkinga Financial
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Our services what we do
Brand strategy capabilitiesWhether you need a full brand analysis, a positioning exercise, or something smaller in scope, you’ll find our team’s strategic capabilities second to none. We don’t put a registered trademark on our process, as we prefer to customize specific solutions for each client. We’ve got the requisite toolkit of research, charts and graphs, exercises, and best practices to get through any marketing challenge. If you’re a new client to the Hive, setting the strategic stage is usually where we start as the foundation for all the work we’ll do for you.
Creative development capabilities
Whether it’s an ad campaign or a website, our very tight, collaborative teams work together to come up with a thoughtful solution that brings your brand to life.
Media capabilities
We don’t just develop a media buy to make media dollars work harder: We start with a strong media strategy. We evaluate how your consumer uses media and where they’ll be most receptive to hearing your message. We identify a single-minded strategy to drive the media buy and find ways to align media and message. And we always find ways to work around any tactical limitations like a limited budget or scheduling challenges. All of this comes together in a media buy that reaches the right people, at the right time, for the right results.
- Online
- Broadcast
- Outdoor
- Mobile
- In-store signage and experiences
- Promotional materials
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Contact us
our locations
LAURENT & AUGUSTINE Full Service, Intergrated Advertising Agency Mikocheni A, TPDC, Tandala Street P. O. Box 105345 Msasani, Dar Es Salaam Tanzania Office: Tel: +255 22 277 1085 Mob: +255 655 247 364 E-mail: info@la-cb.com Sales/Marketing: Angela Njeri: +255 783 440 686, E-mail: angela@la-cb.com Muhile Abdul: +255 783 018 998, E-mail: info@la-cb.comPlease Fill Form To Contact Us
Thank You, We'll get back to you as soon as posible -
blog see who we read
May 15, 2013
Just once I’d like to buy something on the internet and not have the site send me loads of bloody emails afterwards
March 1, 2013
What the hell is that whirry, rattling, clattering sound? Oh yes, it’s bill bernbach spinning in his grave
January 24, 2013
I’m not 100% sure, but I think this is the most pathetic attempt at advertising I’ve ever seen
January 4, 2013
Only one weekend thing today, but at least it contains 100 other things. Hopefully it’ll be less shit next week. Sorry.
January 3, 2013
You (yes, you!) can become a creative circle judge (assuming you are an advertising creative).
Sidebyside Tanzania
More than happy to help S.T.P.E.S Project
